Micro-distribution is an inclusive business model with the potential to empower vulnerable populations and drive local development while expanding access to healthy foods and beverages.
Together with our partners, Danone Ecosystem has co-created micro-distribution projects in 9 countries which focus on helping marginalized populations, mainly women from underprivileged areas, become entrepreneurs. These micro-entrepreneurs receive training in life skills, management, sales and nutrition, as well as other types of support. By sharing their knowledge and distributing healthy products, the women contribute to the well-being of their communities. Danone, in turn, activates ‘bottom of the pyramid’ models, strengthening its mission to bring health through food to as many people as possible.
To capture and share lessons learned from these experiences, Danone Ecosystem teamed up with MIT D-Lab and the Practical Impact Alliance to create a door-to-door distribution guide, including key components, success factors and scalability drivers.