The Renueva project aims to increase recycling in the away-from-home market, while simultaneously training and creating jobs for disabled or socially excluded people.
In Spain around 50% of waste is recycled, mostly thanks to home waste sorting systems. Yet there are no formal sorting systems in private places like companies, schools, shopping centers and transportation hubs.
With the support of the Danone Ecosystem Fund, Danone Aguas de España and its local partners: Ecoembes and Fundacio Trijinove, the Renueva project created a waste collection system and sorting plant, coupled with a Circular Economy Recycling School offering training in waste management. A special emphasis is placed on disabled or socially excluded people.
Beyond boosting recycling rates in away-from-home channels, Renueva creates job opportunities and contributes to Danone's packaging transformation increasing the amount of recycled plastic (rPET) in Danone’s packaging. Despite of the pandemic crisis, the Renueva project is going to expand its operation reaching the Madrid area with a new sorting plant and a new Circular Economy Recycling School. The new plant is expected to start colleting PET by summer 2021.
Here are some of the project's ambitions under the photography.
T of PET collected each year
people who benefit from a social or professional insertion program