To create job opportunities for South African township inhabitants, Entrepreneurship in the Townships supports micro-entrepreneurs in setting up their businesses and trains micro-distributors and street vendors to distribute or sell products.
South African townships face a high rate of unemployment and are located in remote areas distant from the cities where most job opportunities are found. With the support of the Danone Ecosystem Fund, Danone South Africa and its local partners Ukutemba & Heart Lines, the Entrepreneurship in the Townships project is building a network of micro-entrepreneurs to distribute Danone products such as Mayo and to empower street vendors in the townships.
The project is specifically creating job opportunities for women in remote townships by empowering and encouraging micro-entrepreneurs to set up their own businesses, contributing to the development of the formal sector in the townships. In doing so, Danone South Africa wish to build an efficient distribution model, driving sales and helping to manage product stocks.