Caring Services

Bien Vieillir

FranceSINCE 12/04/2011

To preserve elderly people’s autonomy in France, Bien Vieillir offers appropriate physical training and individual nutritional advice through dedicated physical educators in retirement homes.

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The ageing French population is creating new health challenges for society, from mental and physical disability to dependency, and care professionals can play a key role in slowing down people’s loss of autonomy. Nutricia wishes to raise awareness about the role of appropriate nutrition in maintaining autonomy and ageing well. With the support of the Danone Ecosystem Fund, Nutricia France and Siel Bleu, the Bien Vieillir program combines individual nutritional advice and physical training to improve elderly people’s health and wellbeing. This program is provided to retirement home residents at a very affordable price by physical educators recruited and trained by Siel Bleu. The program model was designed to be easy to replicate so the concept can be rolled out on a large scale. It was actually replicated in Spain and Ireland with ActiVIDA and Ageing Well projects.

Bien Vieillir creates jobs for the physical educators developing the program in nursing homes, and contributes to preventing malnutrition and accidents, helping elderly people to maintain their autonomy. Nutricia meanwhile raises awareness on the specific nutritional needs for elderly people and reinforces its relationships with key stakeholders in this field.

The project is now independent and has been handed over in 2015. 

€ 638 K

in funding


Physical educators trained


Elderly people benefiting from customized physical and nutritional advice