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Social School for women empowerment

Spain

Context

Social & business context

Spain is facing a high rate of unemployment and the government is focusing on building awareness about domestic violence. The challenge is to help the victims take back their place in society.
Danone aims to create a pool of trained  ambassadors to connect with its shoppers at the points of sale.

Solution
With the support of the Danone Ecosystem Fund, Danone Spain and its partner Fundación Ana Bella co-created the “Social School for Women’s Empowerment” to help female victims of domestic violence get back into the job market. A dedicated school provides courses in products and sales, building self-esteem and encouraging social empowerment.
Danone and ther client companies offer women the opportunity to gain work experience as point of sale ambassadors, with a two-year contract which helps them to rebuild themselves and get back into the labor force one step at a time. 

Social & business impacts
The School supports social and professional rehabilitation of abused women through work experience and empowerment.
Danone Spain’s new ambassadors efficiently promote health and nutrition at points of sale, and become loyal members of staff. 
This project offers a new way of reintegrating women victims of domestic violence into the community and changes society’s perceptions.

Action

With the support of the Danone Ecosystem Fund, Danone Spain and its partner Fundación Ana Bella co-created the “Social School for Women’s Empowerment” to help female victims of domestic violence get back into the job market. A dedicated school provides courses in products and sales, building self-esteem and encouraging social empowerment.
Danone and ther client companies offer women the opportunity to gain work experience as point of sale ambassadors, with a two-year contract which helps them to rebuild themselves and get back into the labor force one step at a time. 

News

Social

The School supports social and professional rehabilitation of abused women through work experience and empowerment.

Business
Danone Spain’s new ambassadors efficiently promote health and nutrition at points of sale, and become loyal members of staff.

General interest
This project offers a new way of reintegrating women victims of domestic violence into the community and changes society’s perceptions.