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Semilla Reset

Mexico

Social & business context
Mexico is a country of acute wealth inequality and women are particularly vulnerable, having difficulty accessing secure jobs in the formal economy and sometimes even being exposed to violence in the informal sector.
Danone Mexico aims to raise awareness on balanced nutrition in poor urban areas and to support the creation of new distribution channels.

Description
With the support of the Danone Ecosystem Fund, Danone Mexico and its local partners Ashoka and CAUCE co-created the “Semilla” project to create formal employment opportunities for underprivileged women in Mexico. “Semilla” provides life skills training, start-up equipment and employment/ entrepreneurship opportunities to underprivileged women, who can become Danone Mexico Semilla door-to-door yogurt sales force. 

Social & business impacts
The project aims to create jobs, support and empower women, restore their sense of self-esteem and offer them the benefits of education.
Danone Mexico secures new distribution channels in Mexico, extends its reach  incrementally and builds brand preference among consumers.
The project supports the development of formal economic activities in urban areas.

With the support of the Danone Ecosystem Fund, Danone Mexico and its local partner Ashoka co-created the “Semilla” project to create formal employment opportunities for underprivileged women in Mexico. “Semilla” provides life skills training, start-up equipment and employment/ entrepreneurship opportunities to underprivileged women, who can become Danone Mexico Semilla door-to-door yogurt sales force.