As estimation shows, about 1% of the Indonesia’s population is surviving from waste-picking and -recycling activity, which represents more than 2 million people.
On the one hand, it allows high recycling rates for plastics, iron, cartons & paper, etc. But on the other hand, the majority of wastes collectors called "Pemulung" lives in poor conditions.
Using a hybrid model, Danone AQUA and Bina Swadaya, with the help of Ashoka, the Danone Ecosystem Fund, the Ministry of Environment, Bali Fokus and Namasindo, are putting their expertise together to develop market based strategies serving low income population.
The "Pemulung Empowerment Program"-PEP- has been designed to propose an innovative social business model aiming at improving the social and economic status of the waste pickers.
Within 4 years, PEP targets the creation of 160 formal jobs through 15 “Pemulung Empowerment Centers” spread out across 7 Indonesian Provinces.
The objective is that 1300 waste pickers affiliated to those centers can get access to social services such as health insurance, children education, microcredit through plastic and carton recycling and transformation activities.
This also may help sourcing high quality flakes for AQUA rPET (recycled PET - Polyethylene terephthalate) suppliers, such as Namasindo.
A social impact measurment study has been launched on the program, led by the SROI Network of ESSEC business school.
- Read more here
- Discover the project's infographics here