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Punjab 2020

India

Social 
Nutricia sources its entire milk supply in Punjab, the most prosperous state of India. However, Punjab built its wealth through massively developing unsustainable agriculture across the state over the past decades.

Business 
Despite the state’s prosperity, the nutritional status of women and children in Punjab is still worrying. Nutricia and Naandi aim to secure their milk production and improve milk quality and volumes by using their expertise in nutrition and community mobilization.

With the support of the Danone Ecosystem Fund, Danone Nutricia and its local partner Naandi have co-created the “Punjab 2020” project to support Punjab farmers in improving their milk production. This will help ensure a sustainable and increasing supply of good quality milk to Nutricia, while also encouraging farmers to adopt sustainable agriculture practices.  

Social 
The project enables dairy farmers to benefit from new services in dairy farming and some can expand their dairy farms. The project also supports the development of sustainable dairy practices.

Business 
Danone Nutricia aims to ensure a sustainable and increasing supply of good quality milk and strengthen Danone Nutricia’s image among local stakeholders as a responsible organization.

General interest 
The project promotes healthy nutrition in the rural communities of Punjab.