Today, in Greater Accra, 50% of the plastic produced each year is littered, and the other half ends up in landfills. There, about 5,000 waste pickers working in dire conditions to sort the waste and earn a living.
The Ghanaian government has considered to ban flexible plastic, as a way to reduce significantly plastic pollution and clogging risks. At the same time, FanMilk mainly uses this flexible plastic to manufacture and sell affordable product for its consumers.
With the support of the Danone Ecosystem Fund, FanMilk and its local and international partners, Environment 360°, WIEGO and the MIT, co-created the “Pick-it!” project to find a solution to plastic waste management, while professionally empowering waste pickers. The project will create a sorting center to divert waste from the landfill as well as to improve waste pickers’ working conditions. It will also foster the organization of a waste picker movement to develop their capabilities and help them to engage with key public stakeholders. Lastly, the project aims to federate plastic users and producers into a coalition, to reach bigger social and environmental impacts and promote inclusive recycling as a sustainable alternative to plastic ban.
« Pick-it! » improves the working conditions of waste pickers and allow them to benefit from Health Insurance.
FanMilk promotes inclusive recycling and proves that it is a sustainable and viable alternative to plastic ban. It will allow it to keep on providing affordable products to its clients.
This project increases the recycling rate of plastics, lowers pollution and encourages waste pickers’ job and role in society to be recognized.