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Reine Mathilde – Phase 2

France

Social & business context
French politicians have set an ambitious target of 20% organic milk production in 2020, while today only 1% of total milk production is organic. 
Danone Produits Frais France wants to support the development of organic farming in the French dairy market. 

Solution
With the support of the Danone Ecosystem Fund, Danone France and Stonyfield together with Institut de l’Elevage co-created the  “Reine Mathilde” project to develop a secure and sustainable source of organic milk in Basse-Normandie. The project involves creating a cooperative demo farm to promote sustainable practices through training for farmers and trialling of new farming techniques. 

Social & business impacts
The project and associated training will enable farmers to boost their organic production. Such action will increase their income and consolidate their jobs. 
By supporting the creation of a new source of organic milk in the region, Danone France & Stonyfield secure their organic milk sourcing.
The project contributes to the Basse-Normandie region’s dynamism and reputation and promotes organic agriculture in France.