In Poland farmers are not prepared to face milk market changes. They need entrepreneurship skills:knowledge on cost production, P&L, farm management skills. In parallel young people are reluctant to stay on the farm as they see no perspectives for development.
Danone wishes to secure the volume and quality of the milk it sources.
With the support of the Danone Ecosystem Fund, Danone Poland and Fundacja Trop co-created the “New farmers Generation” project to empower chosen family farms to gain entrepreneurship skills and to share their knowledge and experience among their communities. This project creates a sustainable network and foster a sense of belonging to a community to participants, to engage farmers into sustainable agriculture practices.
Hard skills will be provided by experts moderators from diffrent authorities on the farm (universities, agri school, advisors). Experts will be trained to moderate farmers learning process in line with project principles: collaboration, co-creation, sharing experiences.
By supporting the development of family dairy farming, Danone Poland ensures its product quality, and reinforces its long term sourcing. This project contributes to local economic development, thereby combating rural migration.
This project contributes to local economic development, thereby combating rural migration.