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Miracle Mum

Turkey

Social 
Turkey is a high risk country in terms of maternal and infant health. Malnutrition is one factor: almost 20% of children aged 0-5 years are stunted and breastfeeding rates fall dramatically due to excess weaning foods, already after the first 2 months. Nurses have a key role to play in educating and influencing mothers, but lack maternal health and childcare expertise.

Business 
Nutricia Turkey aims to raise awareness among healthcare professionals and parents about the importance of appropriate infant nutrition during the first 1,000 days.

With the support of the Danone Ecosystem Fund, Nutricia Turkey and its local partner the BU Foundation (Bogazici University Foundation) co-created the “Miracle Mum” project to support mothers in making the right choices during the first 1,000 days. The project has established an Institute that employs experts to professionally train public nurses (awarding an accredited diploma) and that also offers 1,000 days services to mothers, from simple awareness-raising to pregnancy follow up and perinatal cares (online & offline).

  • SOCIAL AND ECONOMIC IMPACTS
Social 
The project contributes to developing adapted professional practices and services to meet the needs of pregnant women and babies. It also creates job opportunities for midwives. 

Business 
Nutricia Turkey is raising awareness about adequate nutrition, strengthening Danone’s reputation and establishing stronger ties with health professionals. 

General interest 
The project contributes to the health of babies in Turkey.