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Milk Business Academy (MBA) – Phase 2

Russia

Social & business context

Russia is facing an overall herd decline. Milk production is falling and farmers lack management and organizational skills.  
Russia is a strategic dairy market for Danone. The company needs to ensure the availability of a high volume of milk for its Russian plants as well as maintaining milk quality.

Solution
With support from the Danone Ecosystem Fund, Danone Russia and its local partners the Milk Business Academy (co-founded with the National Farmers’ Association) and Dairy experts (Institut de l’Elevage and Agriculture Universities) co-created the “Milk Business Academy” project to increase Russian farmers’ long-term productivity and ensure a high quality milk supply. An educational center operates a 100 cow demo-farm and provides  in situ agronomical training. Sustainable practices are promoted in areas such as animal welfare, feed systems, breeding, milk quality and good milking practices.

Social & business impacts
MBA Russia creates jobs in the demo farm and empowers farmers with new skills. 
Danone Russia improves the quality and the quantity of its milk and also secures contracts with modernised farms. 
The project supports the development of sustainable agriculture in Russia.

With support from the Danone Ecosystem Fund, Danone Russia and its local partners the Milk Business Academy (co-founded with the National Farmers’ Association) and Dairy experts (Institut de l’Elevage and Agriculture Universities) co-created the “Milk Business Academy” project to increase Russian farmers’ long-term productivity and ensure a high quality milk supply. An educational center operates a 100 cow demo-farm and provides  in situ agronomical training. Sustainable practices are promoted in areas such as animal welfare, feed systems, breeding, milk quality and good milking practices. 

Social 
MBA Russia creates jobs in the demo farm and empowers farmers with new skills. 
Business 
Danone Russia improves the quality and the quantity of its milk and also secures contracts with modernised farms. 

General interest 
The project supports the development of sustainable agriculture in Russia.