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Caring the caregivers

Brazil

Context

Social & business context 
The Brazilian population is ageing rapidly and needs appropriate care, but the caregiver’s profession is not formally recognized in Brazil.
Nutricia Brazil aims to raise awareness about the importance of appropriate nutrition for elderly people and adapt its medical products to their needs.

Description
With the support of the Danone Ecosystem Fund, Nutricia Brazil and the Observatory of Human Longevity and Ageing co-created the “Caring for the Caregivers” project aimed at improving recognition and employability for caregivers. The project provides medical nutrition training to professionalize caregivers and creates a professional association to support them (legal, medical and socio-cultural advice). 

Social & business impacts
This project aims to strengthen the caregivers’ profession so they can offer high quality services to elderly people and raise awareness in the community about their specific needs.
Nutricia is raising awareness of the importance of appropriate nutrition and will have the opportunity to connect with professionals and families in Brazil.
This project contributes to the health and quality of life of the elderly in Brazil.

Action