Subscribe to the newsletter
    Forgot your password?
Back to project list

Margarita (phase 2)

Mexico

Social & business context

Mexico is suffering from a 35 % milk deficit while many small producers live in precarious conditions and are exploited by intermediaries, which distorts prices.
Over the past years, the Mexico Dairy Business Unit has grown significantly. Danone wants to incorporate new sourcing models into its strategic plan to secure milk supply in this high growth market.

Solution
With the support of the Danone Ecosystem Fund, Danone Mexico and its local partner Technoserve joined forces with the Government of Mexico co-created the “Margarita” project aimed at improving milk production in Mexico. The project trains farmers at Mexico’s top University UNAM, creating a small network of farmers and consolidating an organizational model with cooperative values. By also providing access to credit, the project supports farmers in developing and growing their businesses. 

Social & business impacts
This project empowers small producers to sustainably improve their incomes and quality of life.
Danone Mexico wants to support the development of milk production to secure and diversify its milk sourcing.
This project promotes rural development.

With the support of the Danone Ecosystem Fund, Danone Mexico and its local partner Technoserve joined forces with the Government of Mexico co-created the “Margarita” project aimed at improving milk production in Mexico. The project trains farmers at Mexico’s top University UNAM, creating a small network of farmers and consolidating an organizational model with cooperative values. By also providing access to credit, the project supports farmers in developing and growing their businesses. 

Social 
This project empowers small producers to sustainably improve their incomes and quality of life.

Business 
Danone Mexico wants to support the development of milk production to secure and diversify its milk sourcing.

General interest 
This project promotes rural development.