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Mandacaru (Technoserve)

Brazil

Context

Social & business context
In 2004 many families in Ceará State, North East Brazil, were relocated to make way for the construction of a dam. They are faced with unemployment and the Government is investing in new infrastructure to help these families get work in milk production.
Danone Brazil is expanding and needs to secure a milk supply in the North East of the country for its plant.

Solution
With the support of the Danone Ecosystem Fund, Danone Brazil and its local partners, CARE and SEBRAE, co-created the “Mandacarù” project to help Brazilian families establish milk production businesses. The project invests in common milk parlors and provides training in basic farming techniques and sustainable dairy farming practices. It also fosters a sense of community and belonging by involving local young people and women in the project, giving them a stake in the future of the relocated community.

Social & business impacts
The project creates better production conditions and facilitate access to the milk market. The families will also be able to increase their income thanks to the support and training provided. 
Danone Brazil secures the milk supply for one of its plants.
The project will provide a model for economic development in settlements like this in Brazil and support rural development in the region.