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Longmen

China

Context

Social and business context
The quality and volume of water in the Jiaquan Watershed in Guangdon Province, South China,  is currently at risk. The water is seriously polluted with chemicals and general household waste. In addition, the environment and long-term livelihoods are under threat from large and expanding tree plantations which are insufficiently managed so there is little protection and restoration of the spring core area and secondary forests.
Mineral water has to meet very strict quality standards for purity, composition, stability and nitrate levels. Danone needs to safeguard water quality at its Longmen plant.

Solution
With the support of the Danone Ecosystem Fund, Danone Waters China and the International Union for Conservation of Nature co-created the “Longmen” pilot project on a total of 10 hectares of green mandarin and alternate crops. The project aims to restore 43 hectares of secondary forest while setting up a water training school for waste water and drinking water management. All these initiatives can be delivered through farmers’ self-help groups and community associations.

Social and business impacts
The project improves farmers’ incomes through alternative sustainable livelihood opportunities and creates an infrastructure for building capacity among farmers in the skills of sustainable agriculture techniques and water use for both agricultural and household use. 
Danone Waters China strengthens its credibility and reputation by contributing to watershed conservation and environmental protection.
Environmental protection and water safety are two important subjects in China and the project raises awareness about these issues.



Action

With the support of the Danone Ecosystem Fund, Danone Waters China and the International Union for Conservation of Nature co-created the “Longmen” pilot project on a total of 10 hectares of green mandarin and alternate crops. The project aims to restore 43 hectares of secondary forest while setting up a water training school for waste water and drinking water management. All these initiatives can be delivered through farmers’ self-help groups and community associations.

News

Social 
The project improves farmers’ incomes through alternative sustainable livelihood opportunities and creates an infrastructure for building capacity among farmers in the skills of sustainable agriculture techniques and water use for both agricultural and household use. 

Business 
Danone Waters China strengthens its credibility and reputation by contributing to watershed conservation and environmental protection.

General interest 
Environmental protection and water safety are two important subjects in China and the project raises awareness about these issues.