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Japan Minero pilot farm

Japan

Context

Social & business context

Japan is facing a fall in raw milk production due to an increase in abandoned farms and recurrent drought. The farming population is also ageing and farming is unattractive to younger people because it requires high investment, it takes a long time to build up a profitable farm, and farming offers a poor work/life balance.
While demand for milk is growing in Japan, Danone Dairy Japan wishes to secure its milk supply in the long term by contributing to the revitalization of Fukushima’s dairy industry after the disaster.

Solution
With the support of the Danone Ecosystem Fund, Danone Japan and its local partners Zenrakuren and Zennoh set up the “Minero Pilot Farm” project. The aim of the project is to develop a cooperative model farm to demonstrate the profitability of a mid-sized farm in Japan and also to prove that co-operative farms can go a long way towards securing a balanced life for farmers. Training is provided to support farmers’ professional skills and promote sustainable farming practices, improving milk quantity and quality.

Social & business impacts
The project is developing a sustainable cooperative farm and creating job opportunities for displaced Fukushima dairy farmers. It also fosters a better quality of life for them  (stable income and more holidays). 
Danone Japan secures its milk supply and builds goodwill-based relationships with farmers and key stakeholders in Japan’s milk industry.
The project supports the region of Fuskushima in the aftermath of the 2011 earthquake and tsunami by providing a model for sustainable, eco-friendly, energy saving farming practices.

Action

With the support of the Danone Ecosystem Fund, Danone Japan and its local partner FAR-Net set up the “Minero Pilot Farm” project. The aim of the project is to develop a cooperative model farm to demonstrate the profitability of a mid-sized farm in Japan and also to prove that co-operative farms can go a long way towards securing a balanced life for farmers. Training is provided to support farmers’ professional skills and promote sustainable farming practices, improving milk quantity and quality.

News

Social 
The project is developing a sustainable cooperative farm and creating job opportunities for displaced Fukushima dairy farmers. It also fosters a better quality of life for them  (stable income and more holidays). 

Business 
Danone Japan secures its milk supply and builds goodwill-based relationships with farmers and key stakeholders in Japan’s milk industry.

General interest 
The project supports the region of Fuskushima in the aftermath of the 2011 earthquake and tsunami by providing a model for sustainable, eco-friendly, energy saving farming practices.