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H’lib Bladi

Morocco

Context

Social & business context
80% of Morocco’s rural population depends on agriculture, i.e. 14 million people, including 400,000 people in the dairy supply chain. However, milk production and supply are uncertain.
La Centrale Laitière in Morocco needs to secure its milk supply. Higher volumes are required and the company wants to improve quality through a sustainable supply chain.

Solution
With the support of Danone Ecosystem Fund, la Centrale Laitière and GIZ co-created the “H’lib Bladi” project to improve both volumes and quality of milk production by increasing dairy farmers’ incomes and professional expertise. The project aims to demonstrate sustainable milk production and set new standards at national level, encouraging other stakeholders to roll these practices out nationwide. It supports a long-term vision for durable supply security and multigenerational positive social impacts. To that end, it adds structure to the currently atomized supply chain by establishing durable and inclusive dairy hubs.

Social & business impacts
The project creates jobs and empowers farmers. It also fosters sustainable agriculture practices.
La Centrale Laitière secures the volume and quality of its milk supply while also safeguarding the company’s milk sourcing within Morocco and reinforcing its reputation. 
The project supports environmentally responsible farming practices.

Action

With the support of Danone Ecosystem Fund, la Centrale Laitière and GIZ International co-created the “H’lib Bladi” project to improve both volumes and quality of milk production by increasing dairy farmers’ incomes and professional expertise. The project aims to demonstrate sustainable milk production and set new standards at national level, encouraging other stakeholders to roll these practices out nationwide. It supports a long-term vision for durable supply security and multigenerational positive social impacts. To that end, it adds structure to the currently atomized supply chain by establishing durable and inclusive dairy hubs. 

News

Social
The project creates jobs and empowers farmers. It also fosters sustainable agriculture practices.

Business 
La Centrale Laitière secures the volume and quality of its milk supply while also safeguarding the company’s milk sourcing within Morocco and reinforcing its reputation. 

General interest 
The project supports environmentally responsible farming practices.