People with disabilities and specifically blind people living in Mexico City are isolated from the labor market. Mexico City authorities want to support social inclusion by providing them with allocated spots where they can sell products in the subway.
Danone Mexico aims to develop new distribution channels for its Bonafont water products.
DescriptionWith the support of the Danone Ecosystem Fund, Danone Mexico and its local partner Ojos Que Sienten co-created the “Eyes Wide Open” project to train and empower blind people in Mexico City currently selling water in the subway. The project provides entrepreneurship training to support blind people, restore their self-esteem and encourage them to create new sales opportunities in the city of Mexico.
The project improves working conditions, revenues and self esteem for blind people currently vending in the subway.
Danone Mexico is developing a new micro-distribution channel for its products and giving more visibility and accessibility to the Bonafont brand.
The project supports the recognition of blind people in Mexico and encourages their social inclusion.