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Entrepreneurship for the Townships

South Africa

Context

Social & business context
South African townships face a high rate of unemployment and are located in remote areas distant from cities where most of the job opportunities are. 
Danone aims to develop an active distribution  model for Mayo products in townships.


Solution
With the support of the Danone Ecosystem Fund, Danone South Africa and its local partners “Heart Lines” and “Ukuthemba” co-created the “Entrepreneurship in the Townships” project that is building a network of micro-entrepreneurs to distribute its Danone product Mayo, and other products, in small local outlets and to lead a team of trained street vendors in the townships. 
It provides them with training to develop their entrepreneurial and leadership skills and also enhances self-confidence and life skills. 

Social & business impacts
This project is creating jobs by empowering and encouraging micro-entrepreneurs to set up their own businesses. It is also contributing to the development of the formal sector in the townships.
Danone South Africa builds an efficient distribution model, driving sales and helping to manage product stocks, secure the sales and help in the management of the products’ stocks.
The project contributes to creating job opportunities for inhabitants of remote townships in South Africa.

Action

With the support of the Danone Ecosystem Fund, Danone South Africa and its local partner “Heart Lines” co-created the “Entrepreneurship in the Townships” project that is building a network of micro-entrepreneurs to distribute its Danone product Mayo, and other products, in small local outlets and to lead a team of trained street vendors in the townships.
It provides them with training to develop their entrepreneurial and leadership skills and also enhances self-confidence and life skills.

News

Social 

This project is creating jobs by empowering and encouraging micro-entrepreneurs to set up their own businesses. It is also contributing to the development of the formal sector in the townships.

Business
Danone South Africa builds an efficient distribution model, driving sales and helping to manage product stocks, secure the sales and help in the management of the products’ stocks.

General interest
The project contributes to creating job opportunities for inhabitants of remote townships in South Africa.