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Chance for All – Phase 2

Romania

Social & business context

The fall of the communist regime led to the collapse of  the cooperative system in the dairy sector. Rural Romania returned to subsistence farming and traditional small farming practices. 85% of small farmers own less than 3 cows with low milk productivity and poor quality due to lack of expertise and infrastructure. As a result, most of the milk market falls below European standards.
Local milk sourcing is a challenge. Danone wants to promote sustainable farming practices and raise milk quality to EU standards and volumes so it can source its milk supplies from small rural communities.

Solution
With the support of the Danone Ecosystem Fund, Danone Romania and Heifer Romania co-created the "Chance for All” capacity-building project among local dairy farmers. Small farmers are gathered into producers’ groups and given training. Investment has gone into creating mobile milk parlors (TMP – Transportable Milk Parlor) and facilitating access to new breeds of cattle (with Artificial Insemination) to increase the size, quality and productivity of the herds. This investment has had a direct positive impact on milk quality and volumes.

Social & business impacts
This project promotes and supports family farming by increasing farmers’ revenues. It will also create expertise and jobs in small Romanian communities, turning sustainable farmers into professional farmers.
Danone Romania develops alternative and complementary EU-standard compliant milk sourcing to specialized big farms. This project reinforces Danone’s local credibility and helps position the company as a local player in the dairy industry, reinforcing milk production in Romania.
The project supports family farming businesses and local production by developing a sustainable milk shed and strengthening the milk farmers’ community.

With the support of the Danone Ecosystem Fund, Danone Romania and Open Fields Foundation co-created the "Chance for All” capacity-building project among local dairy farmers. Small farmers are gathered into producers’ groups and given training. Investment has gone into creating mobile milk parlors (TMP – Transportable Milk Parlor) and facilitating access to new breeds of cattle (with Artificial Insemination) to increase the size, quality and productivity of the herds. This investment has had a direct positive impact on milk quality and volumes.

Social 
This project promotes and supports family farming by increasing farmers’ revenues. It will also create expertise and jobs in small Romanian communities, turning sustainable farmers into professional farmers.

Business 
Danone Romania develops alternative and complementary EU-standard compliant milk sourcing to specialized big farms. This project reinforces Danone’s local credibility and helps position the company as a local player in the dairy industry, reinforcing milk production in Romania.

General interest
The project supports family farming businesses and local production by developing a sustainable milk shed and strengthening the milk farmers’ community.