Social & business context
In Egypt, very small farmers produce 80% of the milk but they are in a very weak position and unable to defend their interests. Milk prices are low and the lack of price transparency in the country is encouraging fraud and causing mistrust.
Danone Egypt wishes to diversify its milk sourcing and wants to increase the volumes available in future from local farming communities by supporting small-scale farming in Egypt. Milk quality improvement is also a challenge for Danone, as it needs to meet its quality criteria to ensure consumers get the best products.
With the support of the Danone Ecosystem Fund, Danone Egypt and its local partner CARE International co-created the “MCC Egypt” project, setting up new collection centers and renovating existing ones to meet new quality standards. To implement the project, a team was trained to provide quality monitoring and to manage the centers’ logistics as well as the associated services (such as feed, veterinary services, etc). Small farmers also have the opportunity to be trained in hygiene, milking, veterinary services, governance and organization.
Social & business impacts
This project empowers small farmers by improving their revenue and expertise. It also creates jobs in the milk collection centers.
Danone Egypt intends to secure the quantity and the quality of its milk sourcing and to strengthen its relationships with local producers.
The project supports the development of dairy farming in Egypt.