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Novo Ciclo (Phase 3)



Brazil faces significant problems in waste management and most waste pickers work in the informal sector without any recognition or social protection. The Government is encouraging initiatives to improve working and living conditions for waste pickers, while also imposing stricter waste management and resource recovery rules on companies.

Danone aims to use social innovation to comply with the new Brazilian waste law on managing the end of life of its products.


With the support of the Danone Ecosystem Fund, Danone Brazil and its local partner the Nenuca Institute for Sustainable Development (INSEA) worked with the local authority to co-create the “Novo Ciclo” project, which tackles the national issue of waste management and supports the emergence of entrepreneurs specialized in waste management. The project aims to professionalize waste pickers through creating waste management centers, setting up sale and resale cooperatives, and delivering management training to help them manage their own business independently. The project operates through the consolidation of Networks of Cooperatives in different regions of the country. span>


The project consolidates existing jobs and creates new ones in a safer working environment. It will also raises awareness of conditions for waste pickers in the country.

Danone Brazil develops its rPET industry through the development of sustainable waste management practices.

General interest 
The project encourages national awareness of the importance of waste management.