The Health Care system is going through a significant financial pressure due the fast growing ageing population . As a consequence « smarter” healthcare, self-management and care-support at home is promoted . Therefore 95% of elderly in NL are already living alone at home. This age group will represent 26% of the total population in 2050.
Fall & fractions are the first cause of non-disease related death among elderly (more than 65 years old). Nutricia therefore aims to raise awareness about Fall-prevention solutions with nutrition as an integrated element, in order to maintain autonomy of the elderly.
Nutricia with the support of the Danone Ecosystem Fund, Philips and the not-for-profits Veiligheid NL and ONVZ co-created the “Best Frailty Care” project to develop, test, evaluate and implement services and solutions, which help to predict and protect physical functionality by reduction of fall incidents of older people.This takes place with a multi-factorial approach (digital real-time fall monitoring, nutrition, physical activity, medical and social care) starting in 4 incubation cities in the Netherlands.
The “Best Frailty Care” project contributes to fall reduction among elderly benefiting from the program and thus cost saving for Health Care system, the Healthcare Insurance Companies and municipalities being the key healthcare payers in the Netherlands
Furthermore, it creates jobs for Households and empowers nurses and exercise therapists.
The project raises awareness of the importance of nutrition. It creates an integrated role in the care of elderly at home. It also fosters the reputation, credibility and trust building of Nutricia, due to partnership with key actors.
The project offers an innovative and sustainable care path with health care prevention solutions with an ambition of reducing fall incidences among elderly with 30%.