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Klaten: toward sustainable livelihood in Pusur Watershed

Indonesia

  • Social & business context
Rural livelihoods in the Pusur River watershed in Indonesia are endangered by poor water and environmental management and because young people’ are rejecting farming life. Farming practices are becoming more and more unsustainable, making the rural ecosystem extremely fragile.
Mineral water has to meet very strict quality standards for purity, composition, stability and nitrate levels. Protecting this watershed is critical to maintaining the volume and quality of water. 

  • Solution
With the support of the Danone Ecosystem Fund, Danone Indonesia (Aqua) and its local partner LPTP co-created the “Klaten” project to empower farmers around the Aqua factory through the promotion of sustainable agriculture, especially water and soil management, and also through helping them sell their produce via specific distribution networks. The project also aims to improve the villagers’ economic conditions with farming programs, animal husbandry programs and the establishment of home industries. These initiatives will allow them to upgrade infrastructure by rehabilitating irrigation systems, and maintaining roads and other public facilities.

  • Social & business impacts
The project promotes sustainable agricultural practices which contribute to soil and water conservation while protecting the ecosystem. 
Danone Aqua is securing the quality of its water supply in the region and establishing a new kind of relationship with local and national authorities. The project is a key element  contributing to Aqua’s license to operate.
This project supports rural economic development and sustainable agriculture in Indonesia.

With the support of the Danone Ecosystem Fund, Danone Indonesia (Aqua) and its local partner LPTP co-created the “Klaten” project to empower farmers around the Aqua factory through the promotion of sustainable agriculture, especially water and soil management, and also through helping them sell their produce via specific distribution networks. The project also aims to improve the villagers’ economic conditions with farming programs, animal husbandry programs and the establishment of home industries. These initiatives will allow them to upgrade infrastructure by rehabilitating irrigation systems, and maintaining roads and other public facilities.

Social
The project promotes sustainable agricultural practices which contribute to soil and water conservation while protecting the ecosystem.

Business 
Danone Aqua is securing the quality of its water supply in the region and establishing a new kind of relationship with local and national authorities. The project is a key element  contributing to Aqua’s license to operate.

General interest 
This project supports rural economic development and sustainable agriculture in Indonesia.