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Sales School Miftah Ennajah

Algeria

Context

Social & business context
Algeria is facing high youth unemployment which creates numerous social challenges.
Algeria lacks trained professionals in the field of sales. Danone Djurdjura needs to develop a qualified sales force and address the challenge of its high staff turnover.

Solution
With the support of the Danone Ecosystem Fund, Danone Djurdjura and the CACI (Chambre Algérienne de Commerce et d'Industrie) co-created the “Sales School” project, which teaches sales skills to young men and women without formal qualifications, mostly from vulnerable families. This training enables them to access the formal job market within the  area of sales, either at Danone or with other FMCG companies. 

Social & business impacts
This project will boost the employability of young Algerians and give them access to formal jobs in large companies. 
By supporting the development of sales professionals, Danone creates a pool of qualified employees for its company, combats high staff turnover and stabilizes its sales force. This project also strengthens its employer brand image.
This project contributes to helping disadvantaged young Algerians into jobs.

Action

With the support of the Danone Ecosystem Fund, Danone Djurdjura and the CACI (Chambre Algérienne de Commerce et d'Industrie) co-created the “Sales School” project, which teaches sales skills to young men and women without formal qualifications, mostly from vulnerable families. This training enables them to access the formal job market within the  area of sales, either at Danone or with other FMCG companies. 

News

Social 
This project will boost the employability of young Algerians and give them access to formal jobs in large companies.

Business 
By supporting the development of sales professionals, Danone creates a pool of qualified employees for its company, combats high staff turnover and stabilizes its sales force. This project also strengthens its employer brand image.

General interest 
This project contributes to helping disadvantaged young Algerians into jobs.