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Ageing Well

Ireland

Context

Social
23% of the Irish population will be over the age of 65 in 2036. This structural change is creating new health and societal challenges (dependency, mental illness and physical disability) and costing society a lot. Care professionals can play a key role in slowing down loss of autonomy among elderly people.

Business
Nutricia aims to raise awareness about the role of appropriate nutrition in maintaining autonomy and ageing well.

Action

With the support of the Danone Ecosystem Fund, Nutricia Ireland and the charity Siel Bleu developed a program combining individual nutritional advice and physical training to improve elderly people’s health and wellbeing. This program is provided to retirement home residents at a very affordable price by physical educators recruited and trained by Siel Bleu. This project replicates the learnings of the French model “Bien Vieillir”. 

News

Social
“Ageing Well” contributes to preventing malnutrition and accidents, helping elderly people to maintain their autonomy. It also creates jobs for physical educators dedicated to this well-ageing purpose.

Business
Nutricia promotes the concept of appropriate nutrition for elderly people and reinforces its relationships with health care professionals by providing services related to its products.

General Interest
This project contributes to the health and quality of life of elderly people.