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Aug 10 2017

Happy World Breastfeeding Week!

Posted by Anne-Alice Fievet

From August, 1st to 7th, was taking place the 25th World Breastfeeding Week, organized by UNICEF (UN Agency for Children), the World Health Organization and the World Alliance for Breastfeeding Action.

Indeed, breastfeeding is an important lever to combat child malnutrition and a part of the solution to solve many public health issues. More precisely, breastfeeding is a key contribor to what scientists refer to as “the first 1,000 days“, that has now been endorsed by several credible international organizations as the UNICEF or the WHO: what your baby eats and drinks from it conception to its 2nd birthday is critical for his growth, neurodevelopment and can have great impact on his future health.

As breastfeeding is also a highly cultural matter, the theme of this year was “Sustaining Breastfeeding together”, to engage all the actors within the society to foster and promote breastfeeding.

The Stand by Mums program, that was co-created by Nutricia Romania, the local Red Cross and the White Cross, with the support of the Ecosystem Fund, took this opportunity to implement local actions, under the motto “One for all, all for the baby!”.

The project teams held several events in Bucharest and 8 other cities of the country to raise awareness on the breastfeeding topic and on the role that each actor has to play:

  • Role of the mother: to be well informed and educated,
  • Role of father: to support and help mothers,
  • Role of family: to support and respect the decisions of the parents,
  • Role of community: to encourage and not to judge the breastfeeding in public,
  • Role of Health System: to help, inform and educate the mothers,
  • Role of the authorities: to invest in long term solutions and design proper legislation for new parents,
  • Role of employer: understand and support the mother.


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