Micro-distribution is an inclusive business model with the potential to empower vulnerable populations and drive local development while expanding access to healthy foods and beverages.
Together with our partners, the Danone Ecosystem Fund has co-created micro-distribution projects in 9 countries which focus on helping marginalized populations, mainly women from underprivileged areas, become entrepreneurs. These micro-entrepreneurs receive training in life skills, management, sales and nutrition, as well as other types of support. By sharing their knowledge and distributing healthy products, the women contribute to the well-being of their communities. Danone, in turn, activates ‘bottom of the pyramid’ models, strengthening its mission to bring health through food to as many people as possible.
To capture and share lessons learned from these experiences, the Ecosystem Fund teamed up with MIT D-Lab and the Practical Impact Alliance to create a door-to-door distribution guide, including key components, success factors and scalability drivers.
We want to share an innovative model merging social and health impact thanks to distribution. The OMDA - Sahateen project has been co-created with Ashoka and is disruptiv in this conjonction of access to healthier food with access to information on healthier practices as we know that behaviour change is a possible thanks to many factors.