“The key change in our business was to treat each Kiteira like a client, and help her see herself as an entrepreneur…And the great turning point was when we became close to the women, listening, understanding, and participating in their lives. The community has a life of its own… We now ask ourselves: ‘what do they need? What’s good for me can be great for them or it can be useless’. With this in mind, my work contributes to making the other person feel useful. This to me is the great driving force. I am aware that my work helps other people gain income, and this is very nice. By working with us, our distributor has already injected eight million reais into the community. It’s money in the hands of Kiteiras that will generate income in the local market, pharmacy, school. To me, to be a part of this inclusive business that generates income for other people, you have to like people and want to do business with them.”