“The key change in our business was to treat each Kiteira like a client, and help her see herself as an entrepreneur…And the great turning point was when we became close to the women, listening, understanding, and participating in their lives. The community has a life of its own… We now ask ourselves: ‘what do they need?’. With this in mind, my work contributes to making the other person feel useful. This to me is the greatest driving force. I am aware that my work helps other people gain income, and this is very gratifying. By working with us, our distributor has already injected 8 milion reais into the community. It’s money in the hands of Kiteiras that will generate income locally.”